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It's always interesting to read through articles from other writers and practice a little something from their sites. A personal website will give you more room to expand upon your professional contributions and skill sets than Linkedin will allow. It also gives you space to be creative and break out of the limitations of a 2-page resume. The website name should be a combination of your first and last name. There are a number of websites where you purchase a personal domain, but you don't have to use that site to build your website. I use GoDaddy as a single source to manage my domains, websites and email addresses because everything I need is in one place, and it's easy to manage.
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By building a presence on these sites, you establish streams of inbound traffic that continue to exist even if your site takes a hit in the natural search results due to algorithm changes. Email marketing lists are also a good hedge against a hit in natural search results. Lists can be used to sell products and services directly to email subscribers.

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