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Yes, many have had issues with google slamming their placements in the search results due to algorithm changes and also due to how much weight google gives domain authority (e.g. those that wrote a lot on health find their pages are surpassed by much more authoritative sites). Again, great information and a definite bookmark. Thank you for helping us newbies get started.<br><br>It appears to be commonly used in SEO as a general definition for the way that the mathematical detection of synonyms, and how certain words are related to others in a piece of text, is applied to the indexing of webpages by search engines. It has little to do with ‘latency', more to do with the actual usage of semantics within a text.  [ eMarketing] Very valuable, especially when we are writing online. Thanks for this useful hub. It's up to YOU to make sure that the information that you provide is correct. And not for other people to go through them to correct your errors. 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